NGlobal Magazin 01-2010

Deutsche Messe expands to Latin America

Niedersachsen Global www.nglobal.de 62 Trade Fairs Debuts in Brazil In 2011 two flagship exhibitions of Deutsche Messe will be   localized in Latin America. Hannover based organizer Deutsche Messe continued its international expansion with the announcement of two new shows in Brazil: CeMAT South America in São Paulo and BITS—Business IT South America—in Porto Alegre. CeMAT South America scheduled to de- but from 4 to 7 April 2011 at Centro de Exposições Imigrantes in São Paulo, is an extension of CeMAT Hannover, the world’s leading intralogistics fair. It will showcase the complete range of material handling and logistics solutions. “South America is a key component of our interna- tional strategy, one in which Brazil is currently the largest market for our exhibiting customers,” explains Dr. Andreas Gruchow, member of the executive board of Deutsche Messe. “Brazil has managed to avoid by Hans Gäng much of the impact of the worldwide financial crisis. Economic growth this year is projected at roughly five percent and, as the economy grows, will demand for modern logistics solutions. Subsequently, many lead- ing manufacturers have expressed strong interest in CeMAT South America.” Deutsche Messe is organiz- ing CeMAT South America with the cooperation and support of the Brazilian logistics association ABIMAQ (Chamber of Material Handling) and the German En- gineering Federation VDMA. BITS Deutsche Messe also announced the launch of BITS, a new trade fair and conference developed specifically for the Brazilian and Latin American IT markets. BITS will debut from 10 to 12 May 2011 at FIERGS Exhi- bition & Convention Centre in Porto Alegre, Brazil. The trade show will provide the region’s IT and com- munications industry with its first comprehensive B2B platform, one that combines exhibits with supporting events such as seminars, forums, and matchmaking to deliver more value to participants than a one-dimen- sional fair or congress. “Brazil is Latin America’s largest economy and an industry leader in information technology and busi- ness process outsourcing,” said Dr. Andreas Gruchow, Member of the Board of Deutsche Messe. “Brazil’s IT industry benefits from five decades of strong govern- ment and private investment and the region’s largest technical-skills labor pool. Growth in the Latin Ameri- can IT market is projected at 3.1 percent in 2010, in- creasing to 4.3 percent by 2016. Even more impres- sive is that GDP is expected to grow five percent in 2010. When considering these positive factors, it is clear that now it is the time to bring a CeBIT event to this region,” says Gruchow. Deutsche Messe is organ- izing BITS with the cooperation and support of the Center of Industries of the State of Rio Grande do Sul (CIERGS) and the Federation of Industries of the State of Rio Grande do Sul (FIERGS), which collectively rep- resent 41,000 factories with 600,000 employees. Ad- ditional partners include the IT industry associations SOFTEX and SOFTSUL. CeMAT South America 4 - 7 April 2011,   São Paulo BITS – Business IT South America 10 - 12 May 2011,   Porto Alegre “South America is a key com- ponent of our international strategy, one in which Brazil is currently the largest market for our exhibit- ing customers.” Dr. Andreas Gruchow, Member of the Executive Board of Deutsche Messe Photo: Deutsche Messe