NGlobal Magazin 01-2010

CeBIT and Hannover Messe are the spring flagship exhibitions in Hannover

Niedersachsen Global www.nglobal.de Trade Fairs 61 CeBIT and Hannover Messe, the worlwide leading trade fairs for ICT and innovative industrial prod- ucts, are ideal platforms for deepening economic relations, developing new international markets, and promoting business locations. Messe 2010 will see an unrivaled industry summit. The country will showcase its industrial excellence in the fields of energy, mobility and automation. Italy and Germany will use Italy’s partner country role as a springboard for enhanced bilateral cooperation in the areas of technology and research. Partner Country Pavilion The organizer of Italy’s partner country presentation is the Italian Trade Commission (ICE). Its president, Umberto Vattani, owes his intimate knowledge of Germany to his time as Italian Ambassador to Ger- many in Berlin. “We will have a very clear focus on Italy’s role as a powerhouse of cross-border Euro- pean industrial and energy policy,” Vattani explains. The bilateral intergovernmental summits and high- level industry forums to be held at Hannover Messe 2010 will highlight the wealth of new opportunities for B2B cooperations arising from the two countries’ joint economic and environmental projects in Europe. Spanning some 2,000 square metres, the central partner country pavilion in hall 6 will profile Italy’s key initiatives and projects in response to the big chal- lenges of our times. The Italian pavilion will feature leading transport technology innovations — spanning air, rail, sea and road transport solutions—in the areas of energy effi- ciency, reduced noise pollution and sustainable fuels. Other Italian group pavilions will further highlight Ita- ly’s technology clout in industrial automation, motive power engineering and electrical engineering—areas in which Italy is world leader. Conferences and semi- nars will focus on future mobility, renewables and en- ergy efficiency, research and development as well as international industrial cooperation. As Italy’s former Ambassador to Germany and Presi- dent of the Italian Trade Commission (ICE) Umberto Vattani has a clear vision for a new era of bilateral industrial cooperation and the fresh impetus it will receive in Hannover. Vattani: “I personally am very confident that Hannover will yield tangible progress towards German-Italian — and indeed Europe- an—cooperation.” Energy Cooperation The challenges of renewable energy production and distribution, energy R&D, technical realization and in- vestment are simply too great to be resolved without a Europe-wide bundling of resources. In the Mediter- ranean region in particular, Vattani sees opportunities for Italy and Germany to work together very closely and become key drivers of a pan-European energy policy. Especially in North Africa and Middle East, Eu- ropean partners could benefit from Italian presence in the area: “Take North Africa for example. The close economic ties that Italian businesses have developed with North Africa over many years are central to the development of energy projects in the region. Han- nover Messe will show that there are still plenty of untapped opportunities for international coopera- tion and new growth, based on partnership,” says Vattani. 10 - 12 May 2010, Dubai   DOMOTEX Middle East International Trade Fair for Carpets and Floor Coverings 24 - 26 May 2010, Sydney  CeBIT Australia Australasia’s leading business and technology event 2 - 3 June, Hamburg   REAL ESTATE NORTH International trade fair for commercial real estate 2 - 4 June 2010, Shanghai  BIOTECH CHINA International trade fair for biotechnology 23 - 30 September 2010,  Hannover  IAA Commercial Vehicles Motor vehicles, equip- ment and systems for transport of goods and Passengers 28 September - 1 October  2010, Moscow   CeMAT RUSSIA International trade fair for materials handling and logistics 28 September - 1 October  2010, Moscow  IAA Russia International trade fair for factory, process and industrial building auto- mation 28 September - 1 October  2010, Moscow  MDA Russia International trade fair for motion, drive and auto- mation Trade Fairs Created in Hannover Photo: Deutsche Messe Photo: Deutsche Messe