NGlobal Magazin 01-2010

Heading for new markets at Hannover Messe 2010

Niedersachsen Global www.nglobal.de Initiatives 55 USA. Not only due to its vast economic stimulus pack- age, China seems to be the first nation to emerge from the global economic crisis. The country is actively driving new growth across a wide range of sectors, all of which will be represented at Hannover Messe Japan Meets Europe A Japan Forum will discuss strategic approaches and technical solutions to meet the electromobility chal- lenge. The aim is to boost cooperation in the area of battery recharging infrastructure, intelligent network integration and electric energy storage. Export sales of innovative technologies and a presence in foreign markets depend on having well-qualified personnel on the ground. This highlights the importance of in- vesting in training and awareness programs for staff, partners and customers. The event will introduce some case studies of successful and sustainable tech- nology exports through effective investment in train- ing. SMEs are the cornerstone of the European econ- omy. The Europe Day forum will discuss the prospects for developing and maintaining the competitiveness of SMEs. 18,000 Business Contacts Global Business & Markets will also host the b2fair matchmaking events, organized jointly by Enterprise Europe Network and Deutsche Messe. This event is designed to help businesses find ideal partners in their foreign markets. b2fair is the leading coopera- tion exchange on the international trade fair scene. It gives business operators an easy, efficient way to meet new business partners, customers and suppliers. The b2fair matchmaking concept is specifically tai- lored to the needs of small and medium-sized compa- nies. Its strong international focus and comprehensive service coverage range, before, during and after the fair, provide exhibitors with a cost-effective way to get the most out of their participation. Since its introduc- tion at Hannover Messe in 2005, the b2fair coopera- tion exchange has successfully networked over 1,600 companies from over 40 countries. And more than one third of the 18,000 initial contacts made have led to further business dialogue. With another new project Niedersachsen is motivat- ing its SMEs to do more international business. Dur- ing this year’s Foreign Trade Forum, the Niedersachsen Foreign Trade Prize is to be awarded for the first time: it will be bestowed upon an SME based in Nieder- sachsen to honour and publicise outstanding achieve- ments in foreign trade. The corporate foreign trade activities should foster employment and new growth in Niedersachsen. South Africa: More than Sports As one the most important conferences of Global Business & Markets, the 7th Niedersachsen Foreign Trade Forum will focus on South Africa. As an inter- national forum, the event will act as a platform on which South Africa can present itself and its busi- ness strengths to an interested audience drawn from the areas of business, science and politics. In a complementary role, it will also of course be look- ing at the Soccer World Cup 2010 as well as at the entrepreneurial opportunities the southern part of the African continent has to offer the German busi- ness community after this major global event. Numerous German companies already have a pres- ence in the country, and in recent years South Afri- ca has become a sought-after trading partner, with increasingly close business links to Latin America and particularly Asia. NGlobal also arranged a South African tour for a large delegation of Nieder- sachsen business people ahead of this conference. Hannover Heading North Deutsche Messe AG is expanding its product port- folio. On 2 and 3 June 2010, it will stage the first- ever Real Estate North – the international trade fair for commercial real estate – with Hamburg as venue. The trade will allow the industry in northern and north-eastern Europe to show what properties are being traded on the markets for commercial use. There will also be a comprehensive overview of all the services relating to construction, acquisition, management and maintenance, with a particular fo- cus on logistics. The two-day trade fair will be staged at the Tango Terminal at Hamburg Airport. Real Estate North will be held with the exclusive support of the busi- ness development agencies of Niedersachsen, Schleswig-Holstein and Hamburg. For the trade fair, NGlobal offers site inspections to selected loca- tions in Niedersachsen, such as JadeWeserPort, offshore basis Cuxhaven and the Braunschweig Re- search Airport. Registration and more information:  Aniko Lengyel, Project Manager Phone : +49 511 89 70 39 - 17 aniko.lengyel@nglobal.de 7th Niedersachsen Foreign Trade Forum: South Africa 20 April 2010,   1 pm - 6 pm  Hannover Messe,   hall 27, Global   Business & Markets  www.nglobal.de Real Estate North 2 - 3 June 2010  Hamburg Airport “We have noticed a tangible upturn in busi- ness as a result of the current low interest rates and a more stable property market. The re- sponse from the indus- try with regard to taking part in the trade fair is therefore very positive.” Katariina Rohrbach Head of International  Trade Fair Department,  Deutsche Messe Photo: NGlobal