NGlobal Magazin 01-2010

Heading for new markets at Hannover Messe 2010

Niedersachsen Global www.nglobal.de 54 Initiatives New Growth  Drivers Wanted Hannover Messe 2010 is offering a plenty of opportunities to discover new markets.  NGlobal is the initial partner of Global Business & Markets, where SMEs can benefit  from new contacts and services.  NGlobal, the state’s trade and investment promotion agency, helps SMEs to benefit from new trade fair services and contact opportunities. In hall 27, Glo- bal Business & Markets is the dedicated foreign trade platform at Hannover Messe, offering ideal opportuni- ties for establishing and nurturing international busi- ness contacts. Fundamental changes are imminent in the global economy, as the leading industrial nations deploy long-term initiatives to overcome the global economic crisis. Global Business & Markets highlights the result- ing opportunities for international businesses in the current environment. The event puts key economic policymakers, international networks and service pro- viders in touch with precisely those businesses that are looking for growth drivers in foreign markets. It also provides comprehensive coverage of international in- by Hans Gäng centive programs, services and business locations for new business development abroad. Global Business & Markets is backed by a large group of support part- ners, all committed to helping small and medium- sized enterprises in particular to explore and capitalize on new opportunities abroad. The patron of the event is Christian Wulff, Prime Minister of the German state of Niedersachsen. International partners and business associations will be active participants in the high-cal- iber conference programme complementing the trade fair activities in hall 27. International Audience The conference will identify precisely how interna- tional industrial businesses can tap into the incentive programs that are now being developed around the world to revitalize export and foreign direct invest- ment. The conference is an opportunity for economic industrial policymakers at international, regional and sector level to present their projects and initiatives to an international audience. The opening event and flagship attractions at Glo- bal Business & Markets highlight the potential of the new-look exhibition space to generate fresh momen- tum in the export and foreign trade activities of in- dustrial enterprises. The supporting conference pro- gramme focuses on the role industrial policy initiatives will play in driving growth in the world economy. The USA is charting an innovative course in energy and industrial policy with a massive capital investment program. This in turn opens up new opportunities and cooperation possibilities not only for US players, but for companies all over the world. For technolo- gy companies in particular, US-based subsidiaries are potentially an excellent avenue for entering the new and growing market for clean technologies in the Dr. Wolfram von Fritsch (right), Chairman of the Board of Deutsche Messe, expects that Global Business & Mar- kets and the Nieder- sachsen Foreign Trade Forum will create new business opportunities. Global Business & Markets 19 - 23 April 2010 Hannover Messe, hall 27 www.global-business- markets.de Photo: Deutsche Messe