NGlobal Magazin 01-2010

NGlobal: Foreign trade and locating bundled under one roof

Niedersachsen Global www.nglobal.de Initiatives 53 Business Card NGlobal: Foreign trade  and locating in Niedersachsen  bundled under one roof. of them have fewer than 20 employees—which indi- cates clearly that even small businesses have a good chance of success on the export side. Foreign activities can also help a company establish a broader econom- ic base. The German Confederation of Skilled Crafts estimates that a further 70,000 companies have the potential for international activities. We want to show these companies their market opportunities abroad, and provide information to raise their chances of suc- ceeding. Another campaign will be the delegation that I’m taking to Norway from 22nd to 24th June, co-organised with Norddeutsches Handwerk. In future we’ll be offering such a delegation trip for craft trade enterprises every year. What are this year’s priorities for communicating Niedersachsen worldwide as a business location? We started the New Year with a new image campaign for Niedersachsen that we’ll be promoting at trade fairs abroad, on business delegations and in print. Niedersachsen is also widely known as Lower Saxo- ny — but Niedersachsen is unique and distinctively German! It was clear that we should keep and pro- mote our ‘own brand’ more; our aim is to make the central messages and strengths of Niedersachsen in- stantly recognisable in all our international communi- cations. Along with the energy sector and infrastruc- ture projects that I just mentioned these include the food sector, which in Niedersachsen covers the whole value added chain from the field to the dinner table. Niedersachsen earns its leading position as a rich ag- ricultural land. And what foreign initiatives are high on the list? This year the World Exposition must take precedence: Expo 2010 opens its doors in Shanghai under the motto ‘Better City – Better Life’ from the first of May till the end of October, and NGlobal is coordinating all the activities from Niedersachsen. The state govern- ment and Hannover city council, with numerous part- ners, will be presenting solutions for the future and setting strong emphases in Shanghai: Niedersachsen enterprises such as Sennheiser, Bard Group, Wilkhahn and Otto Bock, along with institutions and facilities like Leuphana University in Lüneburg, Musikland Niedersachsen, Hannover’s Goetheschule high school and the University of Oldenburg will be presenting technological and cultural excellence—an impressive showcase for Niedersachsen as the home of innova- tion and business. NGlobal (Niedersachsen Global GmbH) is the cen- tral organisation for the coordinated domestic and international marketing of Niedersachsen as a busi- ness location, with the aim of promoting the inter- nationalisation of the state. NGlobal’s core functions are the foreign trade and locating business, location marketing as well as domestic and international trade fair activities. As the direct contact in Niedersachsen, NGlobal is the interface to businesses and investors at home and abroad. In the area of Foreign Trade NGlobal is able to offer support to Niedersachsen-based businesses in enter- ing the international market or in developing exist- ing foreign activities through consulting and related activities. These include trade fair participation, del- egation trips and events. In addition, the build-up and expansion of worldwide networks is among Nglobal’s responsibilities. Overall Service Package In the area of Locating NGlobal supports businesses in all phases of their establishment, from project guid- ance to location and real estate research to realisa- tion, in collaboration with the state’s Ministry for Eco- nomics, Labour and Transport as well as the regional and municipal trade promoters and institutions in Niedersachsen. In its function as the trade promotion organisation of the state of Niedersachsen, NGlobal works in close co- operation with its stakeholders. These are, along with the state of Niedersachsen, the seven Chambers of In- dustry and Commerce in the state, the Norddeutsche Landesbank and the Deutsche Messe AG. Contact Niedersachsen Global GmbH (NGlobal) Osterstraße 60 Phone: +49 511 897039-0 Fax: +49 511 897039-69 www.nglobal.de Gerhard Gizler, CEO gerhard.gizler@nglobal.de Dr. Norbert Gebbe, Head of Investment Promotion norbert.gebbe@nglobal.de Kirsten Redelfs, Head for Foreign Trade, Legal Affairs kirsten.redelfs@nglobal.de Annette van Ost, Head of Marketing annette.vanost@nglobal.de Dagmar Morcinek, National and International Fairs, World Expositions dagmar.morcinek@nglobal.de by Hans Gäng Niedersachsen Global GmbH  Osterstraße 60 | D-30159 Hannover Phone: +49 511 897039-0 Fax: +49 511 897039-69 www.nglobal.de