NGlobal Magazin 01-2010

Niedersachsen Global www.nglobal.de 44 Clusters The Sounds   of Hannover Mousse T. makes music for the whole world.  In 2010 CeBIT had an additional section and an addi- tional star: “Sounds” is the name of the new section, which is all about the technology and business mod- els of the digital and web-based music industry. And Mousse T. will be at the microphone—this time as a speaker at the world’s leading trade fair for informa- tion and communication technology. The musical artist and producer Mousse T. is one of the impulse generators in the German music business. He took part at the discussion at the CeBIT’s Global Conferences. “Sounds is a totally new experience at the CeBIT. Right now we are witnessing an unbeliev- able revolution in the music world,” analyses Mousse T., the music manager. “The business has become more democratic. Everyone can use the internet to create a market for any kind of product.” This doesn’t necessarily mean that in a world of mobile phone downloads, casting shows and YouTube clips there by Hans Gäng Entrepreneur of the Year In January 2010, Dr. Jochen Hahne, CEO and president of the office furniture manufacturer Wilkhahn, was awarded as the “Entrepreneur of the Year” by the Association of Private Family Compa- nies in Niedersachsen. The family-run company has won many international design prizes for its products which are considered perfect examples of design made in Germany. In addition to its innovative product design, Wilkhahn is also known for its social and ecological approach. www.wilkhahn.com New Brain for Continental In 2010, Continental plans to hire around 1,000 university graduates and young professionals worldwide—primarily engineering and natural science majors but also graduates in business and economics. Continental employs roughly 30,000 engineers in the areas of production and R&D. www.conti-online.de Premiere in Detroit This year, Volkswagen will introduce more modes than ever before in the company’s history. Number 1 of the list of new products is the new Compact Cou- pe, which had its world premiere at the Detroit Auto Show. The car has a combined fuel consumption of 4.2 litres per 100 km, a top speed of 227 km/h and needs 8.6 seconds for the classic sprint to 100 km/h. www.volkswagen.de The Dome, created by Peppermint, will be the meeting point of the exhibition Global Business & Markets at this year’s Hannover Messe. Photo: Peppermint Photo: Volkswagen Photo: Peppermint