NGlobal Magazin 01-2010

Niedersachsen Global www.nglobal.de Editorial 03 There are plenty of indications that 2010 is going to be another year of hefty challenges for the glo- bal economy—but happily there are also a few more patches of blue sky on the business horizon than we could make out twelve months ago. This is particularly true for enterprises that have used these months to set up their stall with new, forward-looking products and to develop new or expanded international pros- pects. Happily again, there are plenty such companies in the German federal state of Niedersachsen. This issue of ‘Niedersachsen Global’ tells how our business community is getting fit for an international future: how Niedersachsen is building on its leading position in the German energy sector, and how we are securing steady growth with durable investments in our infrastructure. Now spring’s on the way, Niedersachsen once again plays its trump card in the international high-stakes business location game. Hundreds of thousands of business visitors are converging on our state capital Hannover. Their destinations: CeBIT, the world’s lead- ing information technology trade fair, and Hannover Messe, the cutting-edge showcase for industrial trends with an ever-stronger focus on energy genera- tion and energy efficiency. NGlobal, Niedersachsen’s own trade and investment promotion agency, makes the most of these global events on its doorstep for direct dialogue with the enter- prises of the world. We’re looking for dialogue with the Hannover Messe Partner Country Italy. This year’s Niedersachsen Foreign Trade Forum at Hannover Messe concerns itself with the Soccer World Cup and prospects in and for South Africa. In the conferences that we are supporting at the Global Business & Markets Forum in hall 27, the EU, USA, China, Japan and Abu Dhabi will be presenting their con- tribution to global economic recovery. New contacts are crucial to any enterprise looking to enter a new market. NGlobal supports and advises Niedersachsen business community all over the world with its network of contact partners, with a presence at international trade fairs, with major business delegations to markets such as Brazil and Turkey, and also by coor- dinating the state’s numerous activities at Expo 2010 in Shanghai. This magazine will give you a lively and up-to-date impression of our state, and I’ll be delighted if it initiates personal contacts and discussions at the trade fairs in Niedersachsen or out in the wide world. This is the readiness to talk business signi- fied by our new motto: “Niedersachsen – German for Business”. Talking to the World:  Niedersachsen –  German for Business «Our purpose is to make you curious about the state of Niedersachsen and the companies located here.» Gerhard Gizler NGlobal GmbH Gerhard Gizler CEO NGlobal GmbH NGlobal is the central organisation for the coordinated domestic and international marketing of Niedersachsen as a business location, with the aim of promoting the internationalisation of the state. Photo: heinrichson photos